When the customer leaves a checkout page unattended for 30 minutes, or when they close the webpage and not return to it within 30 minutes, it is counted as an Abandoned Cart. Abandoned cart tracking allows you to measure how many visitors/customers leave the checkout without completing a purchase, leaving items in the cart.
For pricing related information for this feature, please check the "Reporting" section on our Plans and Pricing page.
Prerequisite
Abandoned carts are only tracked when an email address has been provided by the customer. As a result, it's a good idea to make email address a mandatory field so that there is a way to contact the cart owner.
To use this feature:
Go to Settings > Checkout and Self-Serve Portal > Configuration > Checkout > Turn on the Track abandoned carts toggle.
To protect the privacy of users who browse your product catalog, this feature is disabled by default in Chargebee. Moreover, once the feature is enabled, tracking data is only kept for 30 days and older data is deleted. This is to prevent the accumulation of user data for longer than is necessary for the purpose.
Important
To protect the privacy of your customers, we strongly recommend that you clearly indicate to them when this feature is being used.
Chargebee can send email notifications to remind your customers about the items they have left in the cart without completing the purchase. These email notifications can be configured in your Chargebee Site. See email notifications to know more.
Once the feature is enabled, Chargebee generates a report to track abandoned carts and abandoned carts that have been recovered by the customer.
For pricing related information for this feature, please check the "Reporting" section on our Plans and Pricing page.
To view the report, navigate to Reports > Revenue Recovery > Abandoned Carts. The report refreshes every hour on the Live site.
When a customer, who had abandoned a cart previously, revisits the cart and completes checkout, the cart is called a ‘Recovered Cart'. Chargebee generates a report of the recovered carts also. The report includes details about the customer, product, value recovered and the recovery source during checkout.
Recovery Source shows how the customer was led to the cart recovery process:
For a cart to be counted as a recovered cart, the email ID used by the customer during cart abandonment and while checking out should be the same.
An attribute called ‘checkout_info ' added in the Hosted Pages resource helps Chargebee achieve this. The checkout_info attribute has information about the customer (email, first name and last name) which can be used for soliciting the customer and finding the reason for failure. The keys that can be found in the checkout_info are:
To track abandoned carts, you can make use of Hosted Pages API attributes. To know more, refer Chargebee's solution article on how to track abandoned carts .