Chargebee offers integration with various reporting and analytics that allow you to track and manage critical metrics such as visitor flow, sales funnel, conversion rate, abandonment, and more.
Chargebee supports the following reporting and analytics solutions to help you track visitor information. This information helps understand user behavior, semantics, and much more significant action points to help you understand your users better.
Tracking Pixels are 1 x 1-pixel images that help track visitors' actions on your website and measure the conversion of user activity on your website. Ad channels like Facebook, Google Adwords, and more provide tracking pixel code snippets that can be included in your website so that you can track conversions and metrics for a customer.
For more information on how to track pixels, see Conversion tracking pixels.
The Facebook pixel is a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some action on your website.
Follow the steps to integrate Facebook pixel tracking with Chargebee checkout (In-app checkout).
Google Analytics lets you measure your advertising return on investment (ROI) as well as track your video and social networking sites and applications.
Learn more about Google Analytics in Chargebee checkout and portal tracking.
Follow the steps to integrate Google Analytics with Chargebee checkout (In-app checkout).
Google Tag Manager (GTM) helps you centrally manage the analytics and measurement tags on your sites using a web-based UI, reducing the coding effort required to deploy tag configurations.
Learn more about how to use Google Analytics via GTM in Chargebee checkout and portal tracking.
Important:
Customers must be notified when you enable this setting. Also, make sure to update your terms and conditions and privacy policy.
You can enable abandoned carts to track shopping carts that have been abandoned in Chargebee's checkout. Moreover, you can also enable email notifications to remind customers about their abandoned carts. Abandoned cart information is not retained beyond 30 days by Chargebee.