Arijit Bose

Talesmith, Prophet of Chargebee, Friend of Pizza, and Expert Procrastinator.

Weaving Perception in Your Customer Retention Game, and how Subscription eCommerce Businesses Can Deflect More Cancels

What does it take to build a foolproof customer retention strategy? What has customer experience (CX) got to do with it? And what can two Coke bottles teach subscription eCommerce businesses about brand building? All of this, and more, as we explore the relationships between retention and perception and how it impacts the process of building a retention strategy from the ground up.