PRODUCT

SOLUTIONS

CHARGEBEE RETENTION

Hoxton Mix is a virtual office solution and co-work space that is based out of Central London in Shoreditch.

Starting Out

From open offices to cubicles, home offices to coffee shops, the way people work has been constantly changing, putting traditional offices through an "identity crisis".

Co-working spaces however have been a great way for creative minds to come together, work in a friendly atmosphere and foster great ideas. The Hoxton Mix began as one such creative hub in Shoreditch, the artsy town of East London, in 2007. It's interesting how the co-founders themselves met in one such shared workspace.

Soon, The Hoxton Mix evolved into a suite of different solutions, that would help businesses anywhere to have a presence in London, without actually being in London. Their Virtual Office solution provides startups with an address, a mail-forwarding service complete with a virtual receptionist. "Enabling companies to build better businesses has always been the focus of The Hoxton Mix" says Chris Sees", co-founder of The Hoxton Mix." The Hoxton Mix gives companies not just a place to work from, but an infrastructure to help businesses to grow."

Some things, you can't predict : The Challenge

Most of Hoxton Mix's directors are engineers, who were used to building essentials that they required.

To manage their subscriptions for the Co-work & Virtual Office solution, they started off with a simple solution that they built on top of their payment gateway.

However, with the tech boom and more startups popping up in Central London, they discovered that Hoxton Mix grew more popular, which was a good place to be in.

But with great scale came great responsibilities.

In their case, the challenge was managing their subscriptions and all the edge cases (like taxes, invoicing etc.) around it.

When there were small fixes like a subscription upgrade, downgrade or refunds, we had to always involve engineers. This was a problem which obviously incurred a cost. And that's when we realised the need for a solution like Chargebee which would give us the flexibility to handle things by ourselves, without involving much of development time.

Chris Sees

Director, Hoxton Mix

Although they worked with payment gateways in the past, there was no solution that could facilitate the entire lifecycle of subscriptions at the level of a solution like Chargebee.

"Why didn't I discover this before?" : The Results

After switching to Chargebee, The Hoxton Mix migrated all their active subscriptions, effortlessly. "Everything worked like it should" notes Chris.

Had Chargebee been around when we started and someone told me that using this would save you loads of time and money, we would've just gone with it. We learnt the hard way by pouring time and resources into building something that wasn't related to our business.

Chris Sees

Director, Hoxton Mix

Apart from saving time & money, switching to Chargebee also helped The Hoxton Mix unlock a greater momentum in launching new products and instantly opened up subscriptions for new customers, without much engineering intervention.

Chargebee has become part of our product blueprint now. Whenever we launch a new product, we are assured that Chargebee will handle the billing side of things. That's one less worry!

Chris Sees

Director, Hoxton Mix

The Modus Operandi: How they use Chargebee

With a unique business model and multiple products, the way The Hoxton Mix uses Chargebee for its business has diverse use cases. Here are a few ways they've benefited from Chargebee.

Upgrades & Downgrades
Be it handling the usual one-off places, the flexibility of subscriptions and dealing with proration helps them manage things easily.
Coupons
With Chargebee's discount management, The Hoxton Mix finds tailoring coupons and creating unique codes on fly immensely useful.
Reporting
Chargebee's dashboard with important metrics gives them a snapshot of their business' health. Advanced metrics that the Chargebee team sends them.
A single source of truth
"Having all the subscriptions in one place is just a real time saver. I'd hate to go back to looking at lots of different dashboards", says Chris.
The Hoxtonmix Team

Since moving to Chargebee Hoxton Mix has released five Virtual Office products, and will soon be launching their sixth Virtual Office product for company formation.

Check out The Hoxton Mix if you'd like to have a presence in London!

10000+
businesses
5
products launched
2
years with Chargebee
60
man hours saved!
Highlights
Time Saved:

Hoxton Mix used to spend 80 man hours/month on subscription related use cases before using Chargebee

Faster Development Cycles:

With billing taken care of, they now have the ability to iterate on development ideas much faster.

More products:

Hoxton Mix has totally launched 6 virtual office products launched since they started using Chargebee