How GetAccept grew their revenue 4x in 12 months

The Problem

GetAccept adopted a hybrid approach when it came to sales — an outbound sales-driven model as well as a self-serve sign-up model. While payment is the final step of their conversion, their needs diversified as they started selling to enterprise businesses. The demands grew as they pursued different use-cases and required a platform that allowed:

• Unique marketing campaigns with time-bound coupons, as well as the ability to add recurring and non-recurring charges

• Pricing experiments with an evolving pricing structure

• Global scale with support for international payments

• Visibility into the total account receivables with a view of unpaid invoices

The Solution

For GetAccept, using a subscription billing solution since their inception was a given. After evaluating solutions such as Zuora, Fusebill, and Recurly, GetAccept chose Chargebee for its flexibility and simplicity. By creating their own self-service centre using the API to enable a seamless checkout experience inside the app, GetAccept connected their app to Chargebee to accommodate and sync any change in either system. Chargebee allows them to —

• Support evolving pricing structure with support for tiered as well as dynamic pricing for enterprise sales

• Issue time-based discounts and coupons to enable flash sales. This was connected to their marketing automation, so they could nurture prospects from these campaigns

• Manage their subscriptions and support self-service upsells and cancellations on a pro-rata basis

Impact

Iterating on pricing, issuing discounts, and custom pricing contributed to GetAccept’s revenue growing 4X, using Chargebee. The team at GetAccept are firm believers that happy customers can be their best evangelists - they issued promotional credits instead of refunds to turn customers into advocates. Visibility into churn reports also gave them a view into changing patterns of their customers’ pricing or consumption such as addition or removal of seats, that enabled them to take corrective measures.

Chargebee is a fantastic solution that really meets the needs of any online business from Saas to eCommerce. I have had experience with many platforms both as a leader and as a consultant, and Chargebee is the platform I have liked the most. I think it also balances feature set with usability

Dailius Wilson, VP Sales and Growth, GetAccept